WHO ARE PENMEX?
Penmex were established in response to an ever growing need for below-the-line marketing solutions, as recent research has suggested that consumers are experiencing brand fatigue as a result of repeated exposure to above-the-line marketing. At Penmex we specialise in below-line customer acquisition through providing cost effective, measurable and tailor-made marketing solutions.
Putting the personal touch into every campaign we conduct, we are able to Increase Market Share and Raise Brand Awareness for our clients through Business-to-Business and Business-to-Consumer promotional Marketing & Sales campaigns.
Our tailor-made marketing strategies allow us to develop and employ the perfect campaign for maximum exposure. Although we are a relatively young company our current client portfolio includes several of the UK’s blue-chip companies. We provide both client and consumer with the highest quality experience by offering a full service approach to direct marketing.
Our goal for the next 18 months is to establish Penmex as a market leader in the UK and grow our client portfolio. Once we have cemented our place in the UK, we want to take Penmex International, moving into America and Australia.
We Make Marketing Personal
In a world of ever advancing technologies, Penmex identified a gap in the market for the human element.
THE PENMEX PROCESS
WHAT WE DO
At Penmex we believe it is our attention to detail that makes our marketing strategies stand out from the crowd. In order to create a successful marketing campaign we believe that the crucial element is identifying the Unique Selling Points (USP) of our client’s brand. This process allows us to plan, create and implement a campaign specific to their needs. As a result our clients receive maximum exposure which in turn boosts market share and increases brand awareness.
Gathering information on our clients’ unique selling points (USP). Taking the time to carefully research our clients USP's allows us to gain insight into what makes each brand unique and lets us gather information on their target audience.
Carefully planning to create a tailor-made campaign. The planning stage is pivotal to getting it right! This is where we brain storm and find the best solution for each client, ensuring the best results.
“Investing time to produce quality results”
At Penmex we believe that it is our emphasis on achieving complete customer satisfaction that has been one of the biggest contributing factors to our success. We recognise the importance of consumer confidence when trying to build and retain a customer base.
We invest a lot of time and energy into the people we work with to ensure they receive the highest standards of training in order to be able to represent our clients with confidence, professionalism and transparency.
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MEET THE PEOPLE BEHIND THE BUSINESS
The people at Penmex are our greatest asset. Together we are committed, results-driven and most of all, passionate about what we do.
Kirsty PennalManaging Director
After graduating I decided to chase my dream of earning a living from equestrianism, which has always been my passion. I established my own company Unique Carriage Services Ltd, providing horse drawn wedding and funeral services across the North East of England. I experienced good success, however due to the economic downturn when the UK went into recession, I quickly realised people didn't have as much flexible income. I realised that I wasn't going to provide myself with the lifestyle I aspired towards so I began to search for a new career challenge.
I began working in the sales and marketing industry in Newcastle in June 2013. I had zero experience in the marketing and sales field but thanks to the dedicated and talented group of people I had the fortune of working with, and the incredible training I received from the company, I was able to gain all of the necessary skills and knowledge to be able to run my own business in the industry. I am particularly excited to be part of an industry with incredible expansion opportunities, and I look forward to establishing Penmex as a leading direct marketing company in Scotland.
I am half Welsh, half Scottish, born and raised in Arbroath, Scotland. I studied Professional Dance at The Space in Dundee and later transferred to Telford College, in Edinburgh, where I completed my Diploma in Professional Dance Artist.
Literally hours after graduating, I moved to Dubai where I spent 9 and a half years as a professional dancer, instructor, choreographer and project manager. I worked on mainstream events, alongside mainstream artists and royalty. I worked at corporate events, ceremonies and product launches throughout the Middle East.
After many years of being away from home and my family, I decide to return to Scotland for a 3 month break, seeking temporary work to keep busy and make some money. It was during this time I found Penmex, and met Kirsty Pennal. Kirsty is literally one of the most positive, motivating and hard working people I have ever met, she is the corporate version of me! Dance requires a huge amount of work ethic, and to be honest, most of the people that I have worked with over the years have been super positive because they were happy doing what they did. It was refreshing to see this in another industry.
I decided to turn my hand to the administration side of the business and use my existing qualities in a different field. I agreed to work with Kirsty for 3 months initially, however I have now been with the company for 6 months. Not only have my transferable skills been effective, but I have also developed my skills further and increased my experience and knowledge within a new industry. The best part is that I can still train and teach in my own time.
I am excited to see what the future holds for Penmex.
Check out our latest pictures, ranging from our team nights to the industry conferences and seminars we have attended!
Hours of business planning
Hours of Training
KEEP IN TOUCH
Got a question for us? Contact Penmex now, we’d be happy to provide assistance.
- Address: 7-9 North St David Street, Edinburgh, EH2 1AW
- Phone 1: 07984-320-902
- Phone 2: 07590-386-404
- Email: firstname.lastname@example.org
- Monday – Friday – 8am to 7pm
- Saturday – 9am to 7pm
- Sunday – Closed