Penmex’s Managing Director, Kirsty Pennal, has released a statement confirming that the Edinburgh-based event marketing specialists have signed a deal to represent a new client from July, seeing the firm expand into the finance sector.

There has been a lot of work going on behind the scenes with the event-marketing specialists conducting extensive market research and undergoing comprehensive training. “We have been fortunate to be trained by the best. A London-based marketing firm that has had exclusivity with the client for the last 12 months. Just this month they set a new all-time record, and I believe if we implement the same strategies and techniques that we have been taught that this new project will be the catalyst for massive expansion,” commented Ms Pennal.

The new client is one of the market leaders within the financial services sector and the only dedicated specialist ‘low and grow’ credit card issuer in the UK credit card market. Ms Pennal is excited for Penmex to diversify their portfolio and gain experience in a new sector.

The new project is set to launch at the start of July after weeks of planning and preparation. Ms Pennal has hand picked a group of the firm’s top performers and rising stars to work on the new project to ensure a smooth launch.

There is a real sense of excitement and anticipation as with a new client comes the opportunity for development. At Penmex, they believe that one of the biggest advantages they have over their competitors when it comes to talent scouting is their development opportunities.

“Unlike many companies where they have lots of ambitious and talented individuals who are excited to progress, but limited opportunities, we find ourselves in the fortunate position of being able to offer everyone we work with the chance to learn, grow and develop via our business development program, the sky is our only limit,” commented Ms Pennal. 

2017 has been a year of growth for Penmex, with the firm expanding their services into Glasgow in Q1, and the acquisition of a new client in Q2 and they have huge growth goals. Within the next 12 months, the goal is to have offices throughout the UK in Liverpool, Birmingham, Belfast, Manchester and London before expanding internationally into the US and Australia.

Event marketing specialist, Penmex personalise the consumer buying experience by developing face-to-face marketing campaigns for their client’s marketing requirements. The firm is committed to raising their client’s brand awareness and increasing market share through in-person promotions conducted at event venues throughout Edinburgh. The first half of 2017 has been phenomenal, and there are big things to come in the second half of the year.