Penmex: Why outsourcing is good for your business
As a leading event-marketing firm, Penmex believes that many businesses can benefit from outsourcing to companies like theirs.
In business terms, outsourcing is described as the contracting out of an internal business process to a third party organisation. In simple terms, rather than companies doing the work themselves, they hand the reigns to a firm with expertise in that area.
Penmex is an award-winning outsourced sales and marketing company. Since their inception in 2014, they have developed partnerships with market leaders in the charity, finance, TV & media and telecoms industries. As an outsourced sales and marketing company, Penmex is paid to create interactive and personalised marketing campaigns, which are specifically designed to raise brand awareness and increase market share for their clients.
Brexit has seen the economy suffer from uncertainty, and therefore, companies are extremely cautious of their budgets and are looking for cost-effective marketing solutions. All businesses, small and large are cautious about spending large sums of money on the more traditional advertising and marketing methods and are therefore turning to companies like Penmex to conduct their marketing campaigns.
Penmex believe that there are many advantages to outsourcing and the event marketing specialist has highlighted the three main benefits;
- Focus On Core Activities
Outsourcing certain business practices allows a company to focus on core activities. When a company is experiencing growth, this can consume a lot of resources which means that core activities suffer. Outsourcing will allow companies to focus on those business activities that are important without sacrificing quality or service internally.
When companies take the decision to outsource it is to allow tasks to be carried out by experts in that field. When brands outsource their market campaigns to Penmex, they can be assured that they are going to be represented by a team of fully trained professionals who will represent their brand with complete confidence, professionalism, and transparency to generate both quality results. By allowing companies like Penmex to take control, tasks can be completed more efficiently and with better results.
- Risk analysis
One of the most crucial factors determining the outcome of a campaign is risk-analysis. At Penmex, one of the most significant benefits of their service is the risk analysis they carry out before a campaign launch. The firm invests an extensive amount of time into research and development and critically, only charges clients based on results.
Penmex is an event-marketing firm with offices in both Edinburgh and Newcastle. They personalise the consumer buying experience by developing face-to-face marketing campaigns for their client’s marketing requirements. The business has run successful campaigns for many industry leaders, and they believe more companies should consider outsourcing.